Pantone Announces It’s Color of the Year for 2015
Every year, Pantone, the company behind the Pantone Color Matching System, declares a particular color ‘Color of the Year’. Today, Pantone announced it’s 2015 Color of the Year – Marsala.
Decorating Your Website for the Holidays
Next week is Thanksgiving and that means the holiday season is officially here. It’s time to start spreading some holiday cheer! Why not take advantage of the season and decorate your website a bit for the holiday season?
Tips for Holiday Marketing (Psst … the holidays are coming quickly!)
Can you believe that it’s almost that time of year again? The holidays are right around the corner! Here are a few tips for planning your holiday marketing strategy …
Direct Mail Marketing
Direct mail is advertising to prospective customers through the mail. Yes, you read that correctly — it’s print advertising delivered to customers through the good old US Postal Service. Now, before you stop reading and decide that, in the digital world
What is Content Marketing?
Content Marketing is marketing that involves creating and sharing information in an effort to acquire & interact with customers. It is a marketing technique geared toward creating high quality, valuable information, often in the form of…
Papers by Weight: A Comparison Table
Equivalent Paper Weights/Comparison Table for Print and Graphic design projects.
Types of Printer Proofs
Printers often offer different types of proofs for printing projects. The cost and time needed for each differs, so be sure to check with CWS for costs and availability of each proof type available.
Selecting Fonts for Print Design and Web Design Projects
With the thousands of fonts available today, selecting an appropriate font for your print or screen design projects can be a daunting task. The fonts you use add to the overall “look and feel” of the piece and to the visual impact the piece has
B2B Summer Marketing
After our crazy, cold and (VERY) long winter on the east coast this year, Memorial Day has finally arrived and marks the unofficial start of summer. For B2B businesses though, summer can be start of an awfully slow period in the year. Here are just a few
Why Your Logo Matters More Than You Might Think
More than just a small graphic that you include on your marketing materials, your company logo is a visual portrayal of your business. Your logo – including it’s overall look and feel as well as it’s quality – conveys the character, professionalism