Decorating Your Website for the Holidays

Next week is Thanksgiving and that means the holiday season is officially here. It’s time to start spreading some holiday cheer! Why not take advantage of the season and decorate your website a bit for the holiday season?

Direct Mail Marketing

Direct mail is advertising to prospective customers through the mail. Yes, you read that correctly — it’s print advertising delivered to customers through the good old US Postal Service. Now, before you stop reading and decide that, in the digital world

What is Content Marketing?

Content Marketing is marketing that involves creating and sharing information in an effort to acquire & interact with customers. It is a marketing technique geared toward creating high quality, valuable information, often in the form of…

Types of Printer Proofs

Printers often offer different types of proofs for printing projects. The cost and time needed for each differs, so be sure to check with CWS for costs and availability of each proof type available.

Selecting Fonts for Print Design and Web Design Projects

With the thousands of fonts available today, selecting an appropriate font for your print or screen design projects can be a daunting task. The fonts you use add to the overall “look and feel” of the piece and to the visual impact the piece has

B2B Summer Marketing

After our crazy, cold and (VERY) long winter on the east coast this year, Memorial Day has finally arrived and marks the unofficial start of summer. For B2B businesses though, summer can be start of an awfully slow period in the year. Here are just a few

Why Your Logo Matters More Than You Might Think

More than just a small graphic that you include on your marketing materials, your company logo is a visual portrayal of your business. Your logo – including it’s overall look and feel as well as it’s quality – conveys the character, professionalism