Content Marketing is marketing that involves creating and sharing information in an effort to acquire & interact with customers. It is a marketing technique geared toward creating high quality, valuable information, often in the form of video, news, white papers, e-books, infographics, case studies, how to guides, and photos, to attract, acquire, attain, and retain customers and to drive consumer action.
The most successful content marketing pieces are well written, informative, engaging and ‘speak’ to their audience. Furthermore, for content marketing to be successful, the content should be short & concise, properly optimized for search engines, and easily sharable. And, as with many other types of online and social marketing strategies, creating a rapport with your audience is key with content marketing.
In a nutshell, content marketing allows business owners, managers and marketing and sales departments to communicate with customers without direct selling. Content marketing not only educates and informs potential buyers, but it also enhances brand recognition and helps to create loyalty.
Are you utilizing content marketing? … you should be!
