Content is often the most overlooked part of any project. What do your marketing materials say about your company or organization.
While it’s true that great design and/or innovative technology can make a good first impression, it really doesn’t matter if you don’t have anything to say. Without a clear, concise message, your marketing materials aren’t reaching their full potential.
Our marketing copywriters can develop a clear, concise message for use in all of your marketing efforts.
One of our unique strengths is that we understand the differences between web, print and new media and we know how to make them work together to give you a consistent message across all media. CWS also provides technical editing and developmental editing to ensure that your message is clear, concise, and effective, no matter where you use it!
In addition to marketing content specialists, we have competency in a variety of technical and medical fields at the doctoral level. We also have staff who have doctorates in English and specialize in technical writing.
Our copywriting, editing, and technical writing services include:
- Copywriting & Content Development
Research, develop, write, and edit content to enhance message and promote brand or service.
- Developmental Editing
Research and rewrite as needed. Read to make suggestions about the organization, presentation, and overall content.
- Substantive Editing
Read for clarity and overall accuracy. Reorganize paragraphs and sections and rewrite text for readability.
Read for consistent style, voice and overall clarity. Correct grammar, spelling, punctuation, and syntax.
Read for and correcting typographical and grammatical errors.
- Content Marketing
Create and share information in an effort to acquire and interact with your customers. This marketing technique is geared toward creating high quality, valuable information, often in the form of video, news, white papers, e-books, infographics, case studies, how-to guides, and photos, to attract, acquire, attain, and retain customers and to drive consumer action.