A Quick Stock Art Overview

Stock art is artwork created by professional artists, photographers, and graphic artists and licensed and sold for specific or nonspecific usage. Using stock art can often be a big budget and time saver when incorporated into your marketing materials.

What is Branding?

A ‘Brand’ is a set of associations people make when thinking about a product, company or organization. It can be in the form of a name, a symbol, a design, a logo, a term, an idea, or a combination. A brand identifies a product or company and …

5 Quick Tips for Tradeshow Success

Whether you are attending your first tradeshow or your 100th, there are some tips and tricks that can make your tradeshow a success. Define your target market for the tradeshow…

What is Typography?

Typography is the art andprocess of arranging type in communication and design. Typography has been around since the development of moveable type and includes everything from calligraphy to digital type.

Defining Your Corporate Voice

Every company should have a clearly defined “corporate voice”. Whether you are a newly formed business, or one that has been around for awhile, your corporate voice should be at the heart and soul of your communication and marketing strategy.

What are Infographics?

Infographics (or information graphics) are graphical representations of statistics, information, and other data that present the information in a quick, easy to view, easy to read, and easy to understand manner.

The Power of a Good Logo

In many cases, you have only a fleeting moment to catch someone’s attention with your business marketing materials. A very quick second! Businesses truly need to take advantage of each and every way possible to capture attention and make the most of those

Tips for Beautiful & Successful Business Letterhead

Letterhead can say a lot about your company or organization. Think of how you percieve a letter written on plain white paper versus a letter written on beautifully designed letterhead. Your letterhead is another marketing opportunity where you can…

Branding & Web Design for Business Start Ups

Starting a new business can be incredibly exciting. However, it’s also a very busy & stressful time. There is much to do on many fronts to get your new business off the ground and branding is one of the most important pieces.

Designing Business Cards that Get Noticed

Even in today’s technologically centered world, the simple, old-fashioned business card is not only still an essential networking tool, but can also help build your brand and enhance your marketing efforts. That little card can say a lot …