The Power of a Good Logo
In many cases, you have only a fleeting moment to catch someone’s attention with your business marketing materials. A very quick second! Businesses truly need to take advantage of each and every way possible to capture attention and make the most of those
What Does a Website Cost?
There is not an easy or simple answer to the question “how much does it cost to professionally design and develop a website”. A website isn’t a commodity and what a website costs depends on many factors …
An Introduction to Website Usability
In very general terms, ‘Usability’ is how easy something is to use, interact with, and learn. The term & concept can be applied to just about any process, tool, software program, application, book, web site, or …
Tips for Beautiful & Successful Business Letterhead
Letterhead can say a lot about your company or organization. Think of how you percieve a letter written on plain white paper versus a letter written on beautifully designed letterhead. Your letterhead is another marketing opportunity where you can…
Quick Tips for Using Twitter to Help Market Your Business
Twitter is the popular 140-character “micro-blogging” social media site. As of November 2013, Twitter had over 232 million users – that’s quite a lot of potential customers, isn’t it? Here are a few tips for using Twitter for your business…
5 Reasons to Add Video to Your Business Marketing Strategy
Video is an important piece for any business to implement into it’s marketing strategy. But, in 2014, it’s becoming critical. Video helps your company and website get attention and can also help you get new customers and make more sales. When implemented
Latent Semantic Indexing Keywords for SEO
What is Latent Semantic Indexing (LSI)? Latent Semantic Indexing (LSI) is a technique to identify patterns in relationships between words and concepts. LSI assumes that words that are close in meaning will naturally appear in similar pieces of content.
Branding & Web Design for Business Start Ups
Starting a new business can be incredibly exciting. However, it’s also a very busy & stressful time. There is much to do on many fronts to get your new business off the ground and branding is one of the most important pieces.
Designing Business Cards that Get Noticed
Even in today’s technologically centered world, the simple, old-fashioned business card is not only still an essential networking tool, but can also help build your brand and enhance your marketing efforts. That little card can say a lot …
Tradeshow Booth Marketing Ideas
If you are planning to include tradeshows in your marketing mix this year, we’ve got a few tips to help you make your tradeshow booth and materials rise above the pack. When it comes to tradeshows, you want to stand out. Simply due to the nature of many t
