Search Engine Optimization – Keyword Primer
Choosing your keywords is important. Generating traffic from users who are actually looking for your products and services is just as important as getting your site listed on search engines. But, how do you really know if you’re optimizing for the right
Digital Metrics 101: How to Measure the Effectiveness of Your Website
Digital metrics (web metrics, website statistics, or website analytics) are tools used to measure and analyze the effectiveness of a website. They provide information about the number of visitors to a website, page views, bounce rates, traffic trends, and
Optimizing Your <Title> Tags for SEO
The TITLE tag on your web pages is one of the most important elements for search engine optimization (SEO). Here are a few tips to optimize your TITLE tags for SEO.
How to Generate Traffic to a New Website
You’ve spent the last few weeks (or months) creating a brand new website. You’ve officially launched it and have submitted the new website to the major search engines… but you’re not getting much (if any!) traffic. This is a typical scenario in today’s
How Active Blogging Can Help Business SEO
2014 has ushered in some SEO ‘best practices’ changes, but for the most part, SEO in 2014 is similar to what it was in 2013… search engines still love new content. One of the best ways to generate new content is through blogging.
Inbound Links and SEO
Inbound links have always been important for search engine optimization (SEO). An inbound link is simply a hyperlink pointing to your website (or a page on your website) from another website.
Using Pinterest for Business
Pinterest is a social media tool that people use to collect ideas for projects and interests. Businesses of all types can utilize Pinterest in their social media marketing arsenal to further engage with and to inspire their audience.
Social Media and SEO
Today, SEO includes being interactive, engaging, social, and dynamic online within your market. And, while content is still king and quality in-bound links are still important to SEO, so is social media. Here’s why …
Latent Semantic Indexing Keywords for SEO
What is Latent Semantic Indexing (LSI)? Latent Semantic Indexing (LSI) is a technique to identify patterns in relationships between words and concepts. LSI assumes that words that are close in meaning will naturally appear in similar pieces of content.
Content Marketing: Creating and Promoting Quality Web Content
Search Engine Optimization is constantly evolving. The search engines are continuously updating and changing their search algorithms to make their searches better and with those changes, seo professionals must adapt and change too. Here’s how…
