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Optimizing Your <Title> Tags for SEO

The tag on your web pages is one of the most important elements for search engine optimization (SEO). It carries a lot of weight for establishing keyword relevance and is the source for the text that appears in the search engine results pages (SERPs) and in many social media shares. As such, it’s something that every web designer, developer, marketer, and web owner or manager should pay particular attention to.</p> <p>The <title> tag appears in the heading area of web pages.  There is, or should be, only one <title> tag per page and the contents of the <title> tag are considered “<em>meta</em>” elements. “Meta” elements are html tags used to provide structured information about a web page. They are part of a web page’s <em>‘head’</em> section and do not appear as content on the web page.</p> <h2>Optimizing Your <Title> Tags</h2> <ul> <li>Your title tag data should be relevant to the information on the web page.</li> <li>Place important keywords at the beginning of the <title> tag.</li> <li>Keep your titles under 50-60 characters.</li> <li>Consider adding your brand to the title to help to reinforce your branding strength.</li> <li>Keep readability in mind. The text in your <title> tag may be what entices users to click on your link when viewed in search results. Make it readable, understandable, and enticing.</li> </ul> </div> </div> <div class="elementor-element elementor-element-b446e9f elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation" data-id="b446e9f" data-element_type="widget" data-widget_type="post-navigation.default"> <div class="elementor-widget-container"> <link rel="stylesheet" href="http://charlotteswebstudios.com/wp-content/plugins/elementor-pro/assets/css/widget-theme-elements.min.css"> <div class="elementor-post-navigation"> <div class="elementor-post-navigation__prev elementor-post-navigation__link"> <a href="https://charlotteswebstudios.com/blog/why-your-logo-matters-more-than-you-might-think/" rel="prev"><span class="post-navigation__arrow-wrapper post-navigation__arrow-prev"><i class="fa fa-angle-left" aria-hidden="true"></i><span class="elementor-screen-only">Prev</span></span><span class="elementor-post-navigation__link__prev"><span 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data-id="e1448da" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Charlotte’s Web Studios, L.L.C. offers a full range of professional design and development services including: advertising, marketing, web design, web development and e-commerce, dvd design,  digital video, graphic design, print design, trade show displays and large format print design. Headquartered in Fairfax County, VA, CWS works with clients in Virginia, Washington DC, and Maryland as well as throughout the United States and the world.</p> </div> </div> <div class="elementor-element elementor-element-5d1874c elementor-widget elementor-widget-heading" data-id="5d1874c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <span class="elementor-heading-title elementor-size-default">Join Our Mailing List</span> </div> </div> <div class="elementor-element elementor-element-54c17c9 elementor-widget__width-inherit elementor-widget elementor-widget-html" data-id="54c17c9" data-element_type="widget" data-widget_type="html.default"> <div class="elementor-widget-container"> <style type="text/css">@import url("https://assets.mlcdn.com/fonts.css?version=1675338");</style> <style type="text/css"> /* LOADER */ .ml-form-embedSubmitLoad { display: inline-block; width: 20px; height: 20px; } .g-recaptcha { transform: scale(1); -webkit-transform: scale(1); transform-origin: 0 0; -webkit-transform-origin: 0 0; height: ; } .sr-only { position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0,0,0,0); border: 0; } .ml-form-embedSubmitLoad:after { content: " "; display: block; width: 11px; height: 11px; margin: 1px; border-radius: 50%; border: 4px solid #fff; border-color: #ffffff #ffffff #ffffff transparent; animation: ml-form-embedSubmitLoad 1.2s linear infinite; } @keyframes ml-form-embedSubmitLoad { 0% { transform: rotate(0deg); } 100% { transform: rotate(360deg); } } #mlb2-3372510.ml-form-embedContainer { box-sizing: border-box; display: table; margin: 0 auto; position: static; width: 100% !important; } #mlb2-3372510.ml-form-embedContainer h4, #mlb2-3372510.ml-form-embedContainer p, #mlb2-3372510.ml-form-embedContainer span, #mlb2-3372510.ml-form-embedContainer button { text-transform: none !important; letter-spacing: normal !important; } #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper { background-color: #2F3D56; border-width: 0px; border-color: transparent; border-radius: 4px; border-style: solid; box-sizing: border-box; display: inline-block !important; margin: 0; padding: 0; position: relative; } #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper.embedPopup, #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper.embedDefault { width: 100%; } #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper.embedForm { max-width: 100% ; width: 100%; } #mlb2-3372510.ml-form-embedContainer .ml-form-align-left { text-align: left; } #mlb2-3372510.ml-form-embedContainer .ml-form-align-center { text-align: center; } #mlb2-3372510.ml-form-embedContainer .ml-form-align-default { display: table-cell !important; vertical-align: middle !important; text-align: center !important; } #mlb2-3372510.ml-form-embedContainer .ml-form-align-right { text-align: right; } #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedHeader img { border-top-left-radius: 4px; border-top-right-radius: 4px; height: auto; margin: 0 auto !important; max-width: 100%; width: undefinedpx; } #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody, #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody { padding: 10px 0; } #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody.ml-form-embedBodyHorizontal { padding-bottom: 0; } #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent, #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent { text-align: left; margin: 0 0 20px 0; } #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent h4, #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent h4 { color: #ffffff; font-family: 'Open Sans', Arial, Helvetica, sans-serif; font-size: 30px; font-weight: 400; margin: 0 0 0 0; text-align: left; word-break: break-word; } #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent p, #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent p { color: #ffffff; font-family: 'Open Sans', Arial, Helvetica, sans-serif; font-size: 14px; font-weight: 400; line-height: 20px; margin: 0 0 0 0; text-align: left; } #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent ul, #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent ol, #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent ul, #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent ol { color: #000000; font-family: 'Open Sans', Arial, Helvetica, sans-serif; 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label { margin-bottom: 5px; color: #333333; font-size: 14px; font-family: 'Open Sans', Arial, Helvetica, sans-serif; font-weight: bold; font-style: normal; text-decoration: none;; display: inline-block; line-height: 20px; } #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent p:last-child, #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent p:last-child { margin: 0; } #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody form { margin: 0; width: 100%; } #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-formContent, #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow { margin: 0 0 10px 0; width: 100%; } #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow { float: left; } #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-formContent.horozintalForm { margin: 0; padding: 0 0 20px 0; width: 100%; height: auto; float: left; } #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow { margin: 0 0 10px 0; width: 100%; } #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow.ml-last-item { margin: 0; } #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow.ml-formfieldHorizintal { margin: 0; } #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input { background-color: #ffffff !important; color: #333333 !important; border-color: #cccccc; border-radius: 4px !important; border-style: solid !important; border-width: 1px !important; font-family: 'Open Sans', Arial, Helvetica, sans-serif; font-size: 13px !important; height: auto; line-height: 21px !important; margin-bottom: 0; margin-top: 0; margin-left: 0; margin-right: 0; 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.ml-form-embedBody .ml-form-checkboxRow .label-description::before { border-radius: 4px!important; } #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow input[type=checkbox]:checked~.label-description::after, #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox input[type=checkbox]:checked~.label-description::after, #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-input:checked~.custom-control-label::after, #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-input:checked~.custom-control-label::after, #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox input[type=checkbox]:checked~.label-description::after { background-image: url("data:image/svg+xml,%3csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 8 8'%3e%3cpath fill='%23fff' d='M6.564.75l-3.59 3.612-1.538-1.55L0 4.26 2.974 7.25 8 2.193z'/%3e%3c/svg%3e"); } #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-input:checked~.custom-control-label::after, #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-input:checked~.custom-control-label::after { background-image: url("data:image/svg+xml,%3csvg xmlns='http://www.w3.org/2000/svg' viewBox='-4 -4 8 8'%3e%3ccircle r='3' fill='%23fff'/%3e%3c/svg%3e"); } #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-input:checked~.custom-control-label::before, #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper 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input[type=checkbox]:checked~.label-description::before { border-color: #F58027!important; background-color: #F58027!important; color: #ffffff!important; } #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-label::before, #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-label::before, #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-label::after, #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-label::after, #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label::before, #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label::after, #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label::before, #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label::after { top: 2px; box-sizing: border-box; } #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::before, #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::after, #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before, #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::after { top: 0px!important; box-sizing: border-box!important; } #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before, #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::after { top: 0px!important; box-sizing: border-box!important; } #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::after { top: 0px!important; box-sizing: border-box!important; position: absolute; left: -1.5rem; display: block; width: 1rem; height: 1rem; content: ""; } #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::before { top: 0px!important; box-sizing: border-box!important; } #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .custom-control-label::before { position: absolute; top: 4px; left: -1.5rem; display: block; width: 16px; height: 16px; pointer-events: none; content: ""; background-color: #ffffff; border: #adb5bd solid 1px; border-radius: 50%; } #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .custom-control-label::after { position: absolute; top: 2px!important; left: -1.5rem; display: block; width: 1rem; height: 1rem; content: ""; } #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::before, #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::before, #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before { position: absolute; top: 4px; left: -1.5rem; display: block; width: 16px; height: 16px; pointer-events: none; content: ""; background-color: #ffffff; border: #adb5bd solid 1px; border-radius: 50%; } #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::after { position: absolute; top: 0px!important; left: -1.5rem; display: block; width: 1rem; height: 1rem; content: ""; } #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::after { position: absolute; top: 0px!important; left: -1.5rem; display: block; width: 1rem; height: 1rem; content: ""; } #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .custom-radio .custom-control-label::after { background: no-repeat 50%/50% 50%; } #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .custom-checkbox .custom-control-label::after, #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::after, #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::after, #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::after { background: no-repeat 50%/50% 50%; } #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-control, #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-control { position: relative; display: block; min-height: 1.5rem; padding-left: 1.5rem; } #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-input, #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-input, #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-input, #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-input { position: absolute; z-index: -1; opacity: 0; box-sizing: border-box; padding: 0; } #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-label, #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-label, #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label, #mlb2-3372510.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label { color: #000000; font-size: 12px!important; font-family: 'Open Sans', Arial, Helvetica, 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menu-item-2293"><a href="https://charlotteswebstudios.com/by-industry/non-profit-design-services/" class="pp-menu-item">Non Profits & Associations</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2292"><a href="https://charlotteswebstudios.com/by-industry/retail-and-e-commerce-design-services/" class="pp-menu-item">Retail and E-Commerce</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2284"><a href="https://charlotteswebstudios.com/by-industry/law-firm-web-design/" class="pp-menu-item">Attorneys & Law Associations</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2286"><a href="https://charlotteswebstudios.com/by-industry/town-county-civic-web-design/" class="pp-menu-item">Municipalities</a></li> </ul></nav> </div> </div> </div> </div> </div> </div> </section> <section data-particle_enable="false" data-particle-mobile-disabled="false" class="elementor-section 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