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Using Pinterest for Business

Pinterest is one of the newer social media channels and one of the fastest growing websites ever.

Pinterest is a social media tool that people use to collect ideas for projects and interests. Users create “boards” (or categories) where they “pin” (or bookmark) images, videos, and other information for future reference.

Although many people think of Pinterest in terms of food, recipes, wedding planning, fashion, etc., businesses of all types can utilize Pinterest in their social media marketing arsenal to further engage with and to inspire their audience.

Quick tips for using Pinterest for Business

Infographics are popular on Pinterest (and other places online too!) and creating and pinning infographics about something close to your business, products or services could easily help you to reach new audiences through Pinterest. Similarly, pinning images of your work (portfolio), videos that communicate to your customers about your company, products and services, or your industry, or creating and pinning coupons or sales specials can help promote your brand, help you to engage with your customers, and to potentially reach new customers.

No matter the content, if you have stunning imagery, you’ll be sure to attract some attention on Pinterest!

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