Digital Metrics 101: How to Measure the Effectiveness of Your Website
Digital metrics (web metrics, website statistics, or website analytics) are tools used to measure and analyze the effectiveness of a website. They provide information about the number of visitors to a website, page views, bounce rates, traffic trends, and
B2B Summer Marketing
After our crazy, cold and (VERY) long winter on the east coast this year, Memorial Day has finally arrived and marks the unofficial start of summer. For B2B businesses though, summer can be start of an awfully slow period in the year. Here are just a few
Optimizing Your <Title> Tags for SEO
The TITLE tag on your web pages is one of the most important elements for search engine optimization (SEO). Here are a few tips to optimize your TITLE tags for SEO.
Why Your Logo Matters More Than You Might Think
More than just a small graphic that you include on your marketing materials, your company logo is a visual portrayal of your business. Your logo – including it’s overall look and feel as well as it’s quality – conveys the character, professionalism
Website Usability Testing Tips for Website Owners
Usability, or a user’s ability to use, learn from, and interact with a website, is an integral part of a website’s success. Although normally a more formal process, website owners can do some usability testing themselves regardless of the type or size of
Why DIY Website Builders and Free Websites Might be Bad for Your Business
Today it seems easier than ever to build a website with free, ‘do it yourself’ (DIY) web builders. DIY website builders are advertised frequently and can seem enticing — after all, the attraction to anything ‘free’ sometimes is irresistible. And in today
How Color Can Enhance Your Website Design & Affect Your Target Audience Conversion Rate
When it comes to your website, the color palette can affect not only how your brand is perceived, but also the conversion rate of your website. The colors you use in your web design can be important factors that add to the success of your site.
What Is ‘Open Source’ Software?
Generally speaking, ‘open source software’ is software where the source code is made freely available for use — it may be redistributed and modified from it’s original state without charge.
How to Generate Traffic to a New Website
You’ve spent the last few weeks (or months) creating a brand new website. You’ve officially launched it and have submitted the new website to the major search engines… but you’re not getting much (if any!) traffic. This is a typical scenario in today’s
Why Animated Sliders May be a Bad Idea for Your Website
A website animated slider is a large area, often at or near the top of a web page, where multiple graphical “slides” are displayed one at a time in a particular order, time interval, and with a transitional effect (fade, wipe, etc.) between the slides.
