Pantone Announces It’s Color of the Year for 2015
Every year, Pantone, the company behind the Pantone Color Matching System, declares a particular color ‘Color of the Year’. Today, Pantone announced it’s 2015 Color of the Year – Marsala.
Decorating Your Website for the Holidays
Next week is Thanksgiving and that means the holiday season is officially here. It’s time to start spreading some holiday cheer! Why not take advantage of the season and decorate your website a bit for the holiday season?
What is WYSIWYG?
WYSIWYG (pronounced “wiz-ee-wig”) is an acronym for “what you see is what you get”. It is a term often used when talking about web site design and development and, more often, when discussing web content management systems. In basic terms, a WYSIWYG editi
The Trend of Single Page, Scrolling Websites
Single page, scrolling websites are popping up everywhere. You’ve probably seen a few too-they are basically websites where all of the content is included in the code of a single html page and as you navigate, you simply move the page up and down.
The ABC’s of A/B Testing
In very general terms, A/B testing is a way to compare how effective two different web page layouts, designs, or elements are in achieving a particular goal.
How Website Speed and Load Times Can Potentially Affect Website SEO
SEO has always been a moving target. One factor that has become increasingly important for usability, and subsequently for SEO, is the speed of a website.
Recent Study Finds that 55% of Small Businesses Don’t Have a Website
We all live in a digital world and, as professional web designers/developers and digital marketers, we at Charlotte’s Web Studios are truly immersed in it every day. Here Are a Few Reasons Why Every Small Business Needs a Website Now…
The Importance of Your Website Design in Creating a Positive Brand Impression
The look and feel of your website can make or break that all important first impression on potential customers. If you think that any old website will do, you might want to think again!
The Power of Business Blogging
One of the best ways today to enhance your online marketing strategy is through a business blog. While the effectiveness of SEO copy writing is declining more and more every day, business blogging and content marketing is definitely on the rise
What is Content Marketing?
Content Marketing is marketing that involves creating and sharing information in an effort to acquire & interact with customers. It is a marketing technique geared toward creating high quality, valuable information, often in the form of…
