SEO (Search Engine Optimization) is online marketing meant to affect how a website appears in a search engine’s “organic” (un-paid) search results.
Local SEO is a specialized kind of SEO meant to increase the visibility of a website in search engine rankings for geographically-related keywords.
So, Why is Local SEO Important?
More and more people use the internet to search for geographically located business and services. Every business that has local customers should consider investing in local SEO. Whether you are business to consumer (b2c) or business to business (b2b), if you have a physical address and want to attract local clients, you should be doing local SEO for your locations!
Generally speaking, to get started with local SEO, you first need to create or take control over your local business pages in all three major search engines (Google, Bing, and Yahoo). You also should be sure to use Schema local markup in your website to better help search engines identify and show your location.
Other factors in local SEO include citations (a mention of your company on another website) and reviews of your company, products and services. It is critical to get new citations, reviews, social mentions and links each and every month in order to improve your local search engine optimization efforts!
The sooner you add Local SEO to your online marketing mix the sooner you should see positive results, so don’t delay!