If you’ve done research on planning a website, you most certainly have come across the phrase that “content is king” on the web. Although the phrase has been around awhile now, it still rings true. After all, while it’s very true that great design and/or innovative technology can make a good first impression on the internet, it really doesn’t matter if you don’t have anything to say!
Tips for Gathering Content
- Do you already have a website? If so, go through your current website content and evaluate it in detail. Determine what needs to be added, edited, expanded upon, or removed.
- Do you have printed materials with current marketing information — brochures, catalogs, manuals, handbooks, etc? If so, gather everything together as potential resources of information for use on your website. If possible, gather the original digital files to avoid having to re-type any data.
- Do you have paper forms that you would like to include on the website in digital format or for downloading?
- Do you have a list of customer testimonials?
- Do you have staff bios & photos for key staff?
- Do you have press releases that could be included on the website?
- Do you have a list of current job openings?
This should get you started as you begin to gather content for your website. For a complete idea list, please see Charlotte’s Web Studios Resources page: Gathering Content for Your Website.