A new report focusing on business size and age classification in advertising and marketing has been issued by The Manifest with interesting results. The research explored the ways small and medium-sized businesses advertise and found that over 2/3rds of small businesses (64%) polled use social media regularly, as compared to online (49%), events (34%), print (36%, tv (22%), and radio (22%). When it comes to other advertising channels, Google search ads came out on top (Google search ads were reported by over half (53%) of small businesses). Other digital advertising fared well below Google, including banner advertising (37%), video ads (30%), retargeting (28%) and influencers (24%).
The report found that the focus on personalization and targeting available in social media advertising is what seems to be driving the appeal of advertising on social media platforms.
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