- Include relevant and compelling headings and titles.
Use headings that immediately show the user what the page is about and why it is important. Include keywords in headings, if possible.
- Get to the point quickly!
Start with the most important information and then explain further.
- Include a “Call to Action” at the top of each page.
Motivate your web users to act immediately by including a call to action at the top of the page. A call to action is a simple way to tell users what they need to do to receive whatever it is that you are offering (“buy now”, “sign up for our mailing list” “purchase today and get 20% off!”, “get a free quote” “free 30 day trial”, etc.). Don’t assume that your web user will read the entire page – place your call to action at or near the top of the page.
- Use Bold typeface to emphasize and draw attention to important keywords and short phrases.
Using boldfaced keywords helps them to stand out to users as they scan the page. Be sure to select words or phrases to highlight that contain relevant and important information.
- Use Bulleted lists.
Bulleted and numbered lists quickly draw attention and are easy to read.
- Keep to a smaller word count per page (50% less is usually advised) and keep scrolling to a minimum.|
Just looking at a long, text heavy web page can overwhelm web users. Keeping your pages short avoids scrolling, makes a web page appear more inviting, and makes it more likely to be read.
- Use simple sentences and short paragraphs.
Limit each paragraph to a single idea and keep your sentences short and succinct. Avoid fluff.
- Make the content on each page independent of other pages.
Remember that your website is not linear and users can enter your site on any given page. The content on each page should be able to stand alone and you should never assume that a user has come to it from a previous page.
- Be credible.
Write in an objective style. Include testimonials, reviews and articles about your company, products or services, and link to other websites that support your information and/or claims.
- Include relevant keywords throughout the text to help with search engine placement.
Set Your Site on the Future®
“If it’s not a Spun by Charlotte® project, it may just catch bugs.”
Charlotte’s Web Studios, L.L.C. offers a full range of professional design and development services including: advertising, marketing, web design, web development and e-commerce, dvd design, digital video, graphic design, print design, trade show displays and large format print design. Headquartered in Fairfax County, VA, CWS works with clients in Virginia, Washington DC, and Maryland as well as throughout the United States and the world.