In the “old” days of the internet, web designers and developers were limited to using fonts that were installed on the end user’s computer. Since there really was no way to know what fonts a user might or might not have installed, most web designers stuck with a handful of traditional fonts that most computer operating systems come installed with: Arial, Times New Roman, Helvetica, and Verdana.
But, with advances in Cascading Style Sheets (CSS), web designers and developers now have the ability to embed custom fonts in the design of a website, giving much more flexibility and customization in the overall design of a website. It’s important to note that not all fonts are licensed as web fonts, and most certainly not all are free, but there is a nice selection of web fonts available to give any website design the extra “oomph” it might need.
If your website isn’t taking advantage of or using custom typography available through custom web fonts, you might want to look into adding them! Using a custom web font and strong typography can really strengthen the overall look and feel of your website and your brand.
