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Web design, marketing & advertising company

Our Design Process

We work as closely as possible with our clients and view ourselves as an external "marketing & design extension" of their companies. As such, we work hard to get to know and truly understand each client - from your mission, corporate culture and values to your products, services, and other offerings. After all, the more we know about you, the better we are able to create successful marketing campaigns for you!

Become a CWS Client

Most CWS Projects Have 5 Major Stages

Before beginning a project, we will put together a detailed project schedule outlining specific deliverables & dates of delivery from CWS to you, as well as time frames for your feedback and approvals for each stage of the project. Each project phase affects the subsequent phases and depends upon the specific deliverables & project milestones through which the project will progress. Client approvals are required for each stage of the project.

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A Bit More About Our Design Process ....

Corporate styles can differ greatly. Our design process includes working closely with you to create the overall look and feel of your project - from general branding, imagery, and layout to the more detailed aspects of each project.

Depending on your type of business or organization (what you do, who you serve, whether your are business to business or business to consumer, the size of your firm, etc.), CWS can offer various appropriate design styles to suit your branding strategy, your corporate culture, your vision, and your mission.

CWS WordStrings™

Using strings of words created using our WordStrings™ method as part of the CWS WordStrings™ process, we create and fine tune an image that is appropriate for and portrays a particular feeling about your company. CWS WordStrings™ can be geared toward a company, client, or product.

On a very general level, a word string might include:

Once the general string of words is created, it can then be fine tuned to include more detailed aspects. For example, bow tie vs. power tie vs. Satya Paul vs. seven fold Robert Talbott vs. open shirt, or classic/preppie vs. business conservative vs. high fashion/designer.

By using word strings as one part of our creative, image building process, CWS is able to create a unique and appropriate impression of your firm that will resonate with your customers and help to successfully build your brand.

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Working with CWS is the best vendor experience I have ever had. I told Caryl some vague ideas I had in mind for my new site's look and she provided some relevant samples. Then I told her what I liked, what I didn't like, and voila! she came up with THE PERFECT design! I have gotten rave reviews from clients and more importantly, potential clients. Just imagining someone might check me out online after a first meeting made me nervous with my old site. Now I invite people to visit my site and have far more confidence in promoting my business. I refer CWS to everyone with great pleasure.