Most CWS Projects Have 5 Major Stages
Before beginning a project, we will put together a detailed project schedule outlining specific deliverables & dates of delivery from CWS to you, as well as time frames for your feedback and approvals for each stage of the project. Each project phase affects the subsequent phases and depends upon the specific deliverables & project milestones through which the project will progress. Client approvals are required for each stage of the project.
A Bit More About Our Design Process ....
Corporate styles can differ greatly. Our design process includes working closely with you to create the overall look and feel of your project - from general branding, imagery, and layout to the more detailed aspects of each project.
Depending on your type of business or organization (what you do, who you serve, whether your are business to business or business to consumer, the size of your firm, etc.), CWS can offer various appropriate design styles to suit your branding strategy, your corporate culture, your vision, and your mission.
CWS WordStrings™
Using strings of words created using our WordStrings™ method as part of the CWS WordStrings™ process, we create and fine tune an image that is appropriate for and portrays a particular feeling about your company. CWS WordStrings™ can be geared toward a company, client, or product.
On a very general level, a word string might include:
- a traditional and conservative firm approach might include "leather, brass, books, marble, wood",
- a modern, high tech firm approach might include "glass, steel, modular, bold, bright color, sharp edges",
- if you are very specialized, your word string might be geared to your specialized practice area (for example, if you are in a scientific or high tech industry, your word string might include "formulas, patents, science, technology"
- alternatively, your string might be a single word or phrase to describe your firm ("simple", "environmental", "high tech"), correspond to a person, or it could be completely neutral (no strong impression of any kind).
Once the general string of words is created, it can then be fine tuned to include more detailed aspects. For example, bow tie vs. power tie vs. Satya Paul vs. seven fold Robert Talbott vs. open shirt, or classic/preppie vs. business conservative vs. high fashion/designer.
By using word strings as one part of our creative, image building process, CWS is able to create a unique and appropriate impression of your firm that will resonate with your customers and help to successfully build your brand.
