Staying on top of technology, SEO and social trends along with the ever changing search engine algorithms sometimes seems overwhelming. The [good old] days when it was often enough to create a website and simply make sure that you included lots of keyword rich content on the website in order to be “found” on search engines are long (long, long, long!) gone.
In today’s digital world, search engine optimization (SEO) is more than just what it’s name implies …. SEO today involves creating quality content, creating relationships, becoming popular with users, and engaging in on-going PR campaigns too.
After all, Google and it’s bots are very smart … and getting smarter every day. These days, Google can tell more and more about what actual humans are doing on the web, where they go, what they do, and what they like. What’s more, Google wants to give it’s users quality content that it thinks they will like and will be useful to them.
So, what does that mean for your SEO tactics?
It means that you need to get more people to find your website useful and to “like” your website so that Google then sees your website as valuable and relevant, and something that it’s users will like. If you can accomplish that, you’ll most certainly start to rank higher in the search engine results pages (SERPS).
A bit of a circle, yes? If you get people to like and use your website, Google will start to see your website as more useful and popular and therefore will start displaying your website higher and higher in it’s rankings, thereby creating more and more traffic for your website.