As you begin to plan your printing project, ask questions!
Charlotte’s Web Studios can help you to avoid possible problems and suggest ideas & enhancements that you might not have considered. We will help you to be aware of the costs and limitations involved in the printing and production process and can help you plan, design, and deliver a printed piece that gives you the biggest “bang for your buck”!
Think About Your Audience
Identify your target audience and shape your message and printing needs accordingly.
Decide on the Format of the Piece
How much information you have or wish to convey will ultimately guide the format and size needed. Should the piece be a brochure, booklet, flyer, poster, postcard, media kit, or a combination?
Gather & Organize Your Content
Determine Any Design Requirements
If you have other printed marketing pieces, be sure to gather them & give them to Charlotte’s Web Studios. Does your company or organization have a specific color scheme, corporate colors, or type face that needs to be incorporated into the print project?
Determine the Shelf Life of the Piece
How long do you expect to use the publication? Will the information be out of date in a short time? Can you print a large quantity and use it over a year or more?
Determine How You Will Distribute the Piece
Make a Project Schedule
The single most important item in planning your print project is a realistic project schedule.
It is imperative to allow adequate time for designs, revisions & edits, proofs, print production, and shipping of the final product. It is therefore very important to discuss timeframes with both the designer and printer before beginning a project and to put together a realistic schedule.
Rushing to complete projects &/or making last minute changes can incur additional costs & often result in errors or less than optimal pieces, not to mention the additional stress it will cause everyone involved in the project.
Maximize Your Printing Budget
There are design alternatives that CWS can implement to help you keep printing costs down. Let CWS know up front what your printing budget is and we will help you design the most effective and attractive piece for your budget.
Page Sizes & Dies
Other Things to Keep in Mind to Reduce Printing Costs
Varnishes & Coatings