Case Studies: Web Design & Development for Legal Associations

The Challenge

A member driven association was looking to update and enhance their online presence, but also wanted to maximize their member benefits.

The CWS Solution

CWS offers web design, web development, and marketing services tailored to Lawyer/Attorney Associations and their members.  Our solutions include:

• Association Newsletters (both web and print)
• Social Media Integration
• Renewing and managing membership online
• Register &/or pay for association events and materials
• Content Management Systems
• Member only areas (view member documents and information)

There is a symbiosis and economy of scale when working with an association of lawyers in conjunction with its’ members to the extent that the types of projects that they need will be similar and/or overlap. 

CWS can give discounts or reduced rates to association members which can be shared between the association of lawyers and its member who purchases a website or other services from us in any way they wish (for example, the member can take the discount completely, it could be split between the member and the association, or given completely to the association).

We also can offer members of the association reduced fees for market research to the extent that there is overlap in the practice type of the association members.  For example, if we have developed a general marketing dossier for a patent lawyer, we can offer reduced rates for other patent lawyers & a patent lawyer association and fine-tune for sub-specializations and particular markets.

Finally, 501(c)(3) lawyer associations who are doing charity or similar work may also be eligible for our pro bono services.

Creating a Positive Image While Providing Valuable Information

At CWS, we subscribe to the school of thought of advertising icon David Ogilvy who once said "I do not regard advertising as entertainment or an art form but as a medium of information. When I write an advertisement, I don't want you to tell me that you find it 'creative.' I want you to find it so interesting that you buy the product."

A main goal in every project we work on is to create a positive image, provide information, and ultimately to help our clients make sales or gain customers. Using the CWS WordStrings™ process, we are able to create meaningful designs and layouts for our client projects. We also have the capacity to involve members of our clients' market, through surveys, testing, research, etc, thoughout the design and implementation process, if a client desires it.

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